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Inside Costa Rica, published since 2002, is now the fastest growing English-language news publication in Costa Rica and Central America since changing ownership on September 1st, 2012.
ICR's new ownership, including Editor and Publisher, Tim Williams, are quickly turning ICR into one of Costa Rica's most-trusted news sources.
A former publicist from the United States who has called Costa Rica home for more than 10 years, Williams' work on behalf of clients has been featured everywhere from the New York Times to Good Morning America.
Williams' has set about shedding ICR's former "tabloid" identity and establishing ICR as Costa Rica's English-language news leader.
Inside Costa Rica is published daily Monday through Friday, and will soon be adding a weekend edition.
ICR publishes an average of 40 news articles every week, including 20+ originally-written articles, as well as legally-licensed from content partners such as United Press International (UPI), The Washington Times, and GlobalPost.
Inside Costa Rica currently reaches an average of 50,000 unique monthly readers who read an average of 175,000 news pages each month and delivers nearly 2 million ad impressions each month.
Unlike other English-languages news sites in Costa Rica, our native English-speaking team understands modern online advertising. Whether you have never advertised online before, or you are an experienced agency that needs professionals who understand what CPM, day-parting, frequency capping and geotargeting are, our team is dedicated to your success.
Some of our competitors use antiquated services such as "StatCounter" to report their visitor numbers, which are not generally accepted by the online advertising industry as reliable. Many such services record all visits as "unique visitors," for example. Inside Costa Rica only quotes our traffic numbers using the undisputed leader in the online advertising industry for such statistics - Google Analytics. Be sure to ask our competitors where their traffic numbers come from.
An "ad server" is a system for displaying and managing ads on a web site, and for advertisers to verify the performance of their ads - how many times they are viewed and clicked.
Inside Costa Rica uses the OpenX Ad Server to manage our customers ads.
OpenX is trusted by major advertisers like Coca Cola, and is utilized by publishers such as the New York Post, the Seattle Times, Newsweek, Bloomberg, Forbes, and CBS Interactive.
Inside Costa Rica is the only English-language publication in Costa Rica to utilize an industry-standard ad server like OpenX.
Demographic data shows Inside Costa Rica readers to be younger and more affluent than our competitors. Our readers are more active and have more disposable income, meaning they are more likely to respond to your offer.
Our readership is also more geographically desirable. With 45% of site visitors located in Costa Rica, 45% in the United States and Canada, and 10% from the rest of the world, you can reach not only the English-speaking market already in Costa Rica, but those considering Costa Rica for vacation, relocation, or investment.
ICR also has a growing reader reader base of native Costa Ricans fluent in English.
An advertisement on Inside Costa Rica can help boost your ranking on Google and other search engines. Google considers Inside Costa Rica to be a top "authority" site in Costa Rica, and an ad on ICR linking to your web site is considered a "vote" of relevancy to Google.
Inside Costa Rica offers advanced features that are not offered by any other English-language publication in Costa Rica, period.
Thanks to our modern ad serving technology, ICR offers advanced features that save you money and increases the ROI of your advertising spend. Examples include:
Is your ad only relevant to readers who are here in Costa Rica? Or perhaps you are a hotel and only want to show your ad to readers who are currently in the United States and Canada, before they arrive in Costa Rica. With ICR, you can choose to display your ad to readers based on what country they are currently located, and save up to 50% on your advertisement. This service is available on all Pay-per-View ads, as well as Standard Ads depending on availability.
Another money-saving option, known in advertising lingo as "frequency capping," allows you to limit how many times the same reader sees your ad over a given period of time. For example, you can limit your ad to 3 views per visitor per 24 hours, and save big money in the process. *Available only on Pay-Per-View